Case study 1: COMPUTEX 2025 – Taipei
背景與目標
Background & Goals
Background & Goals
COMPUTEX is a global B2B technology event focusing on AI, edge computing, and green technology. Our goal is to use this platform to build our brand image in thermal solutions and generate B2B leads.
- Key offerings: Customized fanless chassis, high‑efficiency thermal solutions, and micro fans.
- Objectives: Brand building and B2B lead generation.
角色與執行
Projuct Owner
Projuct Owner
Led the exhibition end to end, from pre‑show planning to post‑show follow‑up.
Pre‑show: Booth selection, contractor comparison, booth and poster design, and preparation of team uniforms and giveaways.
Pre‑show: Booth selection, contractor comparison, booth and poster design, and preparation of team uniforms and giveaways.
- During the show: Customer reception, team coordination, and on‑site issue handling.
- Post‑show: Consolidation of potential customer data and review of exhibition performance.
成果與行銷物料
Results
Results
130 Leads
Multiple customers expressed interest in PoC and project collaboration, demonstrating the product’s strong market appeal.
- Marketing materials: Posters, product display stands, email marketing (EDM), and website banners.
Case study 2: embedded world 2025 – Nuremberg
背景與目標
Background & Goals
Background & Goals
embedded world is a leading global trade fair for the embedded systems industry, bringing together engineer, developers, product managers, and other professional technical audiences. Our strategy is to expand and strengthen market awareness of our solutions.
- Key offerings: Fanless chassis, new liquid coolers, and micro fans.
- Objectives: Expand presence in the European market and identify and qualify potential B2B clients.
角色與執行
Project Owner
Project Owner
Planned specially for embedded professionals：
- Booth Planning：Space layout, display stand design, lighting and detail check.
- Meterial：Product stands, posters, catalogs, banner.
- Serve as the main point of contact and coordinate task allocation.
成果與行銷物料
Results
Results
310 Leads
Most visitors were from industrial PC brands, system integrators, and embedded module manufacturers, showing strong interest in fanless chassis and cooling solutions.
Marketing materials: Showcased technical manuals and datasheets specifically designed for embedded engineers.
Marketing materials: Showcased technical manuals and datasheets specifically designed for embedded engineers.
Case study 3: embedded world North America 2025 – Anaheim
背景與目標
Background & Goals
Background & Goals
The U.S. market is relatively new for us, and given the U.S.–China trade tensions, this event was positioned primarily as market research to identify new opportunities.
- Key offerings: 2U fanless chassis with redundant power supplies and cooler.
- Objectives: Reach customers with high-reliability system requirements.
角色與執行
Project Owner
Project Owner
- Booth planning: Effectively controlled the budget and number of display items while balancing professional aesthetics and storage needs to meet the design requirements of a small booth.
- On-site engagement: Provided sales support and delivered initial company introductions
成果與應用
Results
Results
61 Leads
- These were project-based leads with clear needs around edge data center nodes and industrial servers.
- Through this show, we were able to engage directly with the U.S. market and better understand how it differs from the European market.
KPI (Key Performance Indicator)
501
Total Leads
Global potential clients
3
Exihbition
Planning and execution
3
Markets
Asia-Pacific / Europe / North America
展會期間設計eji與產出的部分行銷物料範例：
“From booth strategy to lead generation, I turn exhibition opportunities into measurable business impact across three major global markets.”
Career relevance and key takeaways
Trade shows: PM / Marketing Arena
International exhibitions are not just product showcases, but full-stack tests of product management and product marketing skills, running a complete mini GTM cycle from product selection and positioning to messaging and customer validation.
Behind 501 leads are three markets’ worth of deep product understanding and audience insights, continuously shaping my expertise in B2B marketing.
Behind 501 leads are three markets’ worth of deep product understanding and audience insights, continuously shaping my expertise in B2B marketing.
Three key learnings
The importance of cross-functional collaboration
Close alignment with leadership, sales, R&D, design, and vendors is critical for success—every stakeholder plays a non‑replaceable role.
Data-driven decision making
Metrics such as 501 leads, audience composition, and cross-show performance comparisons provide clear quantitative input for future strategy.
A culture of continuous improvement
Each show’s learnings and lessons are turned into organizational know‑how, driving ongoing excellence in exhibition management.